Alba

Alba in Piedmont, in the heart of Langhe

Alba is a historic town in Italy’s Piedmont region, about 50km southeast of Turin, famous as the world capital for white truffles, gourmet food –Nutella, hazelnuts–, and prestigious wines –Barolo, Barbaresco– from the UNESCO-listed Langhe hills.

This picturesque town is a treasure trove of hidden gems waiting to be discovered. From the underground remains that whisper tales of the past, to retracing the footsteps of Pietro Ferrero and his family who invented Nutella, Alba offers a unique culinary and cultural journey that promises unforgettable experiences.

Key attractions include its medieval towers, Roman ruins, and vibrant atmosphere.